15 Most Affordable Online Marketing Degree

An online degree in marketing is an ideal option for both beginners entering the field and professionals looking to advance their business careers. A degree in this field offers a wealth of opportunities, from launching advertising campaigns to managing corporate reputation through strategic branding. Below, you’ll find the most affordable online marketing degree programs available to begin your journey.

Overview of Online Marketing Degree Programs
Top Affordable Online Marketing Degree Schools
Requirements for an Online Marketing Degree
Salary Expectations with an Online Marketing Degree
List of Affordable Online Marketing Degree Programs
- #1-22. Detailed Program List by Institution with Tuition Rates

Online Marketing Degree Programs: A Growing Field

Marketing is a dynamic field, constantly evolving with digital advancements, making it one of the most in-demand careers today. With an Online Marketing Degree, you’ll learn to use both traditional and digital media to engage audiences effectively. Online programs allow students to gain knowledge at their own pace, a perfect option for working adults and those unable to attend campus programs.

What Are the Most Affordable Online Marketing Degree Schools?

We’ve curated a list of accredited institutions offering fully Online Marketing Degrees at some of the lowest tuition rates. For public institutions, tuition rates were averaged for in-state and out-of-state costs to provide a balanced view. Additionally, many of these colleges have earned accolades from reputable organizations like U.S. News & World Report and Princeton Review for their quality and affordability.

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Requirements for Online Marketing Degrees

Most of these programs require general education credits similar to traditional bachelor’s degrees. After completing these basics, students delve into business and marketing-specific courses covering everything from digital strategy to consumer behavior. Some programs offer concentrations in digital marketing, social media management, or brand development, allowing you to tailor your studies.

Salary Prospects with an Online Marketing Degree

Marketing professionals, particularly marketing managers, enjoy strong earning potential. The Bureau of Labor Statistics reports that marketing managers earn an average salary of over $127,000 annually, and demand in this field is projected to grow 9% over the next decade. The diversity of industries seeking marketing expertise—from corporate businesses to nonprofits—ensures job stability and ample career growth.

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Affordable Online Marketing Degree Programs

IU International University of Applied Sciences (IU)

Tuition: From $139/month (with scholarships)
Highlights: Offers flexible bachelor’s and master’s programs focusing on business and marketing principles, with scholarship options that reduce tuition up to 80%.

American Public University (APU)American Public University (APU)

Degree: Bachelor of Arts in Marketing
Tuition: $6,400/year
Highlights: Known for a robust online curriculum covering topics like international marketing, PR, and strategic internet marketing. Recognized by U.S. News & World Report.

Thomas Edison State University

Degree: Bachelor of Science in Business Administration with a Marketing Concentration
Tuition: $5,700/year (in-state), $8,395/year (out-of-state)
Highlights: Designed for professionals seeking deeper knowledge in marketing functions, with a capstone project integrating course material.

Granite State College

Degree: Bachelor of Science in Marketing
Tuition: $7,065/year (in-state), $7,545/year (out-of-state)
Highlights: Affordable, flexible format allowing online, hybrid, or on-campus learning options tailored for working adults.

Western Governors University (WGU)

Degree: Bachelor of Science in Marketing Management
Tuition: $6,070/year
Highlights: A competency-based model lets students advance as they master each subject, ideal for seasoned professionals.

Bellevue University

Degree: Bachelor of Science in Marketing Management
Tuition: $6,300/year
Highlights: Highly regarded for veteran-friendly policies and accelerated program options, offering students a streamlined path to graduation.

Mount Washington College

Degree: Bachelor of Business Administration with a Marketing Concentration
Tuition: $8,016/year
Highlights: Flexible scheduling for adult learners, with opportunities for hands-on learning through their DREAMers Scholarship initiative.

Baker College

Degree: Bachelor of Business Administration in Marketing
Tuition: $8,100/year
Highlights: Emphasizes real-world simulations and team projects, with a 97% employment rate for graduates within a year of completing the program.

Colorado State University-Global

Degree: Bachelor of Arts in Marketing
Tuition: $8,400/year
Highlights: Offers unique specializations, including finance and emergency management, with a strong capstone project.

New England College of Business and Finance

Degree: Bachelor’s in Business Administration (Marketing or Digital Marketing)
Tuition: $9,235/year
Highlights: Known for robust corporate partnerships, providing students with practical business and digital marketing skills.

University of Maryland Global Campus

Degree: Bachelor of Science in Marketing
Tuition: $6,552/year (in-state), $12,336/year (out-of-state)
Highlights: Trusted institution with a strong foundation in business education and competitive analysis.

Dallas Baptist University

Degree: Online MBA in Marketing
Tuition: $13,410/year
Highlights: Offers a comprehensive marketing concentration, with optional dual concentrations like Finance.

Capella University

Degree: MBA in Marketing
Tuition: $13,338/year
Highlights: Includes “MBA Central,” an exclusive resource hub for networking and industry insights.

University of Phoenix

Degree: Online MBA in Marketing
Tuition: $13,060/year
Highlights: Known for a rigorous curriculum aimed at practical applications in consumer behavior and business research.

Marist College

Degree: Master’s in Integrated Marketing Communication
Tuition: $12,960/year
Highlights: Focuses on marketing and brand management, with accolades as one of the top 50 online business programs.

Recommendation

Pursuing an online marketing degree provides a flexible and cost-effective way to gain valuable business knowledge while accommodating the demands of modern life. Whether you’re interested in a bachelor’s or master’s degree, these programs cover a wide range of skills needed to excel in the marketing field